Establishing a new tourism destination or attraction in South East Asia in reality is no different than setting up any new business where nobody succeeds without a full understanding of what it takes to operate in their respective market.

Often new tourism ventures lack the vision, capacity and resources to be successful because right from the start they have failed to establish a good business management strategy that can provide a structured plan towards achieving the stakeholder’s long term objectives.

A well structured business management strategy

Spinifex IBS can assist you with a well structured business management strategy that includes:

• Market Research (Local and Regional)
• Financial, Marketing and Operational Management Strategies
• Performance Indicators (financial and operational)

There is no doubt a well prepared plan, no matter how simple, can make a significant difference to the results of individual business enterprises and Destination Marketing Organisations.